The Mark | Sundance Bay*, Tempe, AZ
Sundance Bay* contracted Gould Evans to redevelop a property in Tempe, Arizona, near ASU’s main campus, into an authentic, affordable, design-conscious housing development for students. From the project onset, Canary was an integral part of the team, seamlessly designing alongside the project architects to develop an on-trend identity.
On Your Mark
The Mark | Sundance Bay*, Tempe, AZ
Sundance Bay* contracted Gould Evans to redevelop a property in Tempe, Arizona, near ASU’s main campus, into an authentic, affordable, design-conscious housing development for students. From the project onset, Canary was an integral part of the team, seamlessly designing alongside the project architects to develop an on-trend identity.
The identity goal was to create a new sense of place for young adults. The initial naming ideation began after an in-depth look into the surrounding competition and student demographic. The chosen concept, The Mark, emphasizes an environment that celebrates the individual within the larger community. The Mark is meant to be a canvas for student tenants to make their own impression; to turn this place into their home.
The identity goal was to create a new sense of place for young adults. The initial naming ideation began after an in-depth look into the surrounding competition and student demographic. The chosen concept, The Mark, emphasizes an environment that celebrates the individual within the larger community. The Mark is meant to be a canvas for student tenants to make their own impression; to turn this place into their home.
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
Interior Environments
• Interior Renovation
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
Environmental Graphics
• Environmental Graphics
• Signage + Wayfinding
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
Interior Environments
• Interior Renovation
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
• Unit, Amenity, Leasing Office + Club House Interior Design
Environmental Graphics
• Environmental Graphics
• Signage + Wayfinding
Further enhancing the brand identity, the interiors were also developed to allow tenants to personalize their apartment. Canary created two finish palettes for distinct looks, with additional customizable amenities such as accent paint colors, designer selected furniture kits, and artwork packages as available upgrades. Interior design and furnishing selection also extended to the model units, leasing office, and club house (game room, communal study lounge, BBQ grill) which underwent significant re-design efforts to align with new identity. From naming to signage, paint schemes to interior renovations, Canary played an important role in creating this new sense of place.
Further enhancing the brand identity, the interiors were also developed to allow tenants to personalize their apartment. Canary created two finish palettes for distinct looks, with additional customizable amenities such as accent paint colors, designer selected furniture kits, and artwork packages as available upgrades. Interior design and furnishing selection also extended to the model units, leasing office, and club house (game room, communal study lounge, BBQ grill) which underwent significant re-design efforts to align with new identity. From naming to signage, paint schemes to interior renovations, Canary played an important role in creating this new sense of place.
*formerly Sundance Capital Group
*formerly Sundance Capital Group