Crafted Living
The Mason Townhomes | LivURBN Development, Phoenix, AZ
Canary was engaged by LivURBN Development to work on The Mason, a new townhouse development in the flourishing neighborhood of Bethany Home and 16th Street in uptown Phoenix. Taking cues from the architectural design developed by CCBG, Canary set out to establish a naming convention inspired by Frank Lloyd Wright. ‘The Mason’ – derived from the Old English term “to make” not only reflects the masonry work in the building design but also the artistry and craftsmanship of Frank Lloyd Wright.
Crafted Living
The Mason Townhomes | LivURBN Development, Phoenix, AZ
Canary was engaged by LivURBN Development to work on The Mason, a new townhouse development in the flourishing neighborhood of Bethany Home and 16th Street in uptown Phoenix. Taking cues from the architectural design developed by CCBG, Canary set out to establish a naming convention inspired by Frank Lloyd Wright. ‘The Mason’ – derived from the Old English term “to make” not only reflects the masonry work in the building design but also the artistry and craftsmanship of Frank Lloyd Wright.
Upon naming selection, Canary proceeded to develop visual identity options fitting for the townhomes and neighboring context. After the final logo was selected and brand standards were built-out, website design, construction signage and marketing collateral were also completed to present a comprehensive look and feel for each phase of the project.
Upon naming selection, Canary proceeded to develop visual identity options fitting for the townhomes and neighboring context. After the final logo was selected and brand standards were built-out, website design, construction signage and marketing collateral were also completed to present a comprehensive look and feel for each phase of the project.
Canary also selected interior finishes and lighting for the units and townhome amenity spaces. The resulting finishes allow potential buyers to select from three interior palettes – Prairie, Desert or Urban, alluding to the architectural styles of Frank Lloyd Wright. The continuous brand design from naming to logo and interiors, results in a total brand experience from street aesthetic to inside the townhomes.
Canary also selected interior finishes and lighting for the units and townhome amenity spaces. The resulting finishes allow potential buyers to select from three interior palettes – Prairie, Desert or Urban, alluding to the architectural styles of Frank Lloyd Wright. The continuous brand design from naming to logo and interiors, results in a total brand experience from street aesthetic to inside the townhomes.
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
• Corporate Identity Suite
• Print Collateral
• Website Design
Environmental Graphics
• Construction + Sales Office Signage
Interior Environments
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
• Corporate Identity Suite
• Print Collateral
• Website Design
Environmental Graphics
• Construction + Sales Office Signage
Interior Environments
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
