GLHN Branding Strategy | GLHN Architects & Engineers, Tucson, AZ
As a large architectural and engineering firm, GLHN understands the importance of a strong and consistent brand identity. GLHN recently completed a logo refresh but lacked a connecting thread to their brand essence and supporting collateral. Canary was selected to take an in-depth look at their identity to craft a succinct brand message and visual strategy to more accurately reflect their story.
Behind the Scenes
GLHN Branding Strategy | GLHN Architects & Engineers, Tucson, AZ
As a large architectural and engineering firm, GLHN understands the importance of a strong and consistent brand identity. GLHN recently completed a logo refresh but lacked a connecting thread to their brand essence and supporting collateral. Canary was selected to take an in-depth look at their identity to craft a succinct brand message and visual strategy to more accurately reflect their story.
Project goals included developing a consistent brand voice and adaptable visual identity for GLHN, accurately reflecting the characteristics that give them a singular and distinctive position within the industry. After defining the strategy, Canary created a series of standard yet flexible collateral pieces to use for a variety of marketing needs. Integrating pops of color, bold imagery, texture and transparency unified the various pieces from brochure to resumes.
Project goals included developing a consistent brand voice and adaptable visual identity for GLHN, accurately reflecting the characteristics that give them a singular and distinctive position within the industry. After defining the strategy, Canary created a series of standard yet flexible collateral pieces to use for a variety of marketing needs. Integrating pops of color, bold imagery, texture and transparency unified the various pieces from brochure to resumes.
SCOPE OF SERVICES
Strategy + Positioning
• Brand Strategy + Positioning
Branding + Graphics
• Print Collateral
• Brand Standards
SCOPE OF SERVICES
Strategy + Positioning
• Brand Strategy + Positioning
Branding + Graphics
• Print Collateral
• Brand Standards
The finished design allows pieces to be used singularly or brought together into a comprehensive packet. Different color facets are used to represent the interdisciplinary nature of GLHN and when pulled together illustrate an adaptive system reflective of their culture—a dynamic, high functioning network of invested and brilliant individuals.
The finished design allows pieces to be used singularly or brought together into a comprehensive packet. Different color facets are used to represent the interdisciplinary nature of GLHN and when pulled together illustrate an adaptive system reflective of their culture—a dynamic, high functioning network of invested and brilliant individuals.
