Zoca Food Truck | Aramark
At a large amusement park in Florida, Aramark looked to provide a progressive and flexible dining solution across multiple campuses to energize employees during breaks. Aramark engaged Canary to rebrand the visual identity of “Zoca”, a fresh, prepared-to-order, mobile Mexican concept.
On The Move
Zoca Food Truck | Aramark
At a large amusement park in Florida, Aramark looked to provide a progressive and flexible dining solution across multiple campuses to energize employees during breaks. Aramark engaged Canary to rebrand the visual identity of “Zoca”, a fresh, prepared-to-order, mobile Mexican concept.
Taking inspiration from the literal meaning of Zoca, market or souk, Canary designed a vibrant and bold pattern to reflect the buzz and energy of such a place, as well as the flavorful food offerings. The strong colors, faceted visuals and simple logo allow potential customers to easily recognize the food truck from afar. Canary continued to carry the visual identity through multiple brand touchpoints including associate uniforms, printed and digital menus, social media profiles and promotional signage. Aramark has since adapted the concept and graphics in dining locations across the country.
Taking inspiration from the literal meaning of Zoca, market or souk, Canary designed a vibrant and bold pattern to reflect the buzz and energy of such a place, as well as the flavorful food offerings. The strong colors, faceted visuals and simple logo allow potential customers to easily recognize the food truck from afar. Canary continued to carry the visual identity through multiple brand touchpoints including associate uniforms, printed and digital menus, social media profiles and promotional signage. Aramark has since adapted the concept and graphics in dining locations across the country.
SCOPE OF SERVICES
SCOPE OF SERVICES
Branding + Graphics
• Visual Identity
• Vehicle Wrap
• Print Collateral
• Digital Design
• Uniforms