Taking inspiration from the literal meaning of Zoca, market or souk, Canary designed a vibrant and bold pattern to reflect the buzz and energy of such a place, as well as the flavorful food offerings. The strong colors, faceted visuals and simple logo allow potential customers to easily recognize the food truck from afar. Canary continued to carry the visual identity through multiple brand touchpoints including associate uniforms, printed and digital menus, social media profiles and promotional signage. Aramark has since adapted the concept and graphics in dining locations across the country.