Wicked Eats | Cat Cora concept with Aramark, Nationwide
Renowned celebrity Chef, Cat Cora in partnership with Aramark was looking to develop a restaurant design concept and total brand experience that would aptly illustrate the first female Iron Chef’s vibrant cooking style and personality in a truly immersive and experiential way. Wicked Eats was this experience that has been rolled out within the dining spaces of multiple Fortune 500 companies and universities across the country. With a preview and launch of the brand in September 2017 to full implementation in accounts in March of 2018, Wicked Eats manifests itself in various ways from location to location—from a complete in-line solution to a standalone pop-up experience.
It’s Fun To Be Wicked
Wicked Eats | Cat Cora concept with Aramark, Nationwide
Renowned celebrity Chef, Cat Cora in partnership with Aramark was looking to develop a restaurant design concept and total brand experience that would aptly illustrate the first female Iron Chef’s vibrant cooking style and personality in a truly immersive and experiential way. Wicked Eats was this experience that has been rolled out within the dining spaces of multiple Fortune 500 companies and universities across the country. With a preview and launch of the brand in September 2017 to full implementation in accounts in March of 2018, Wicked Eats manifests itself in various ways from location to location—from a complete in-line solution to a standalone pop-up experience.
The inspiration behind the name came from the energy of bustling street food carts and the vibrancy of Mediterranean, Greek, Moroccan and Middle Eastern flavors coming together to create an authentic dining experience. Further inspiration was drawn from avant-garde illustrations, high-end fashion designers and muralists to build out the visual look of the brand. With its iconic black and white forms, Wicked Eats brings the street vibe to the forefront of the experience and allows the colors and textures of the food to pop against stark graphics and compelling patterns.
The inspiration behind the name came from the energy of bustling street food carts and the vibrancy of Mediterranean, Greek, Moroccan and Middle Eastern flavors coming together to create an authentic dining experience. Further inspiration was drawn from avant-garde illustrations, high-end fashion designers and muralists to build out the visual look of the brand. With its iconic black and white forms, Wicked Eats brings the street vibe to the forefront of the experience and allows the colors and textures of the food to pop against stark graphics and compelling patterns.
The visual story of Wicked Eats in brought to life through printed pieces and the interior environment. With acrylic lightbox signage that exudes a true street vibe to concrete textures and pattern tiles. The forms, textures and finishes come together in a way that create a truly immersive street food style that is further highlighted by the amazingly flavorful food, served in true-to-brand fashion with printed wrap paper and packaging. Chefs sport custom chef coats with fun sayings from “Cous-cous hug hug” to “I swarma ‘round you,” while stickers and enamel pins are available to guests to bring the experience to the street.
The visual story of Wicked Eats in brought to life through printed pieces and the interior environment. With acrylic lightbox signage that exudes a true street vibe to concrete textures and pattern tiles. The forms, textures and finishes come together in a way that create a truly immersive street food style that is further highlighted by the amazingly flavorful food, served in true-to-brand fashion with printed wrap paper and packaging. Chefs sport custom chef coats with fun sayings from “Cous-cous hug hug” to “I swarma ‘round you,” while stickers and enamel pins are available to guests to bring the experience to the street.
SCOPE OF SERVICES
Branding + Graphics
• Visual Identity
• Brand Standards
• Print Collateral
• Digital Graphics
Environmental Graphics
• Signage
• Tradedress
• Uniforms
Interior Design
• Furniture, Fixtures & Equipment
SCOPE OF SERVICES
Branding + Graphics
• Visual Identity
• Brand Standards
• Print Collateral
• Digital Graphics
Interior Environments
• Interior Design
• Furniture, Fixtures + Equipment (FF+E) Selection
