Haven | Sundance Bay*, Kansas City, MO
Similar to The Mark, Sundance Bay came to Gould Evans + Canary with the idea to redevelop a tattered property in Kansas City into a revamped and reenergized housing development for young professionals. The goal was to create a new a sense of home where convenience could meet comfort within a unique community.
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Haven | Sundance Bay*, Kansas City, MO
Similar to The Mark, Sundance Bay came to Gould Evans + Canary with the idea to redevelop a tattered property in Kansas City into a revamped and reenergized housing development for young professionals. The goal was to create a new a sense of home where convenience could meet comfort within a unique community.
Naming ideation was built from research and analysis of surrounding competitors and demographic discovery. The result – a place to call home where the infrastructure exists to support a balance of live, work and play. Haven is a place with personality where the details count, culture and outdoors collide and an adaptability story on the urban fringe unfolds its true character. The logo celebrates the comfort of “home” and is designed with various sub marks and colors allowing for flexibility across demographics, brand applications and mediums.
Naming ideation was built from research and analysis of surrounding competitors and demographic discovery. The result – a place to call home where the infrastructure exists to support a balance of live, work and play. Haven is a place with personality where the details count, culture and outdoors collide and an adaptability story on the urban fringe unfolds its true character. The logo celebrates the comfort of “home” and is designed with various sub marks and colors allowing for flexibility across demographics, brand applications and mediums.
Unit interiors were modified to include new kitchen cabinets and appliances, as well as new lighting, flooring, and wall finishes. A collection of unit amenities were designed to address unique characteristics of each plan, such as an entry bench/mudroom in the larger units or custom space-saving fold-down café table in the smaller unit kitchen. The leasing office and club house underwent a significant remodel to enhance the main entrance façade, as well as interior space plans, finishes, and furnishings. A comprehensive paint study was prepared across the property to incorporate the brand colors in unexpected combinations, while respecting the style of the existing architecture and surrounding environment. The strong integration of brand and collateral into the built environment resulted in a cohesive and memorable destination that strengthens the identity of the neighborhood.
Unit interiors were modified to include new kitchen cabinets and appliances, as well as new lighting, flooring, and wall finishes. A collection of unit amenities were designed to address unique characteristics of each plan, such as an entry bench/mudroom in the larger units or custom space-saving fold-down café table in the smaller unit kitchen. The leasing office and club house underwent a significant remodel to enhance the main entrance façade, as well as interior space plans, finishes, and furnishings. A comprehensive paint study was prepared across the property to incorporate the brand colors in unexpected combinations, while respecting the style of the existing architecture and surrounding environment. The strong integration of brand and collateral into the built environment resulted in a cohesive and memorable destination that strengthens the identity of the neighborhood.
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
Interior Environments
• Leasing Office + Club House Interior Design
• Unit Finish Selection + Amenity Package
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
• Interior Renovation
Environmental Graphics
• Property Signage + Wayfinding
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
Interior Environments
• Leasing Office + Club House Interior Design
• Unit Finishes Selection + Amenity Package
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
• Interior Renovation
Environmental Graphics
• Property Signage + Wayfinding
*formerly Sundance Capital Group
*formerly Sundance Capital Group