On Your Mark - Canary Studio
Canary was an integral part of seamlessly designing alongside Gould Evans to develop an on-trend identity for a student housing development in Tempe.
Canary Studio, Interior Design, Interior Environments, Signage, Wayfinding, Graphic Design, Environmental Graphics, The Mark, Sundance Bay
542
portfolio_page-template-default,single,single-portfolio_page,postid-542,edgt-core-1.1.2,ajax_fade,page_not_loaded,,vigor-ver-1.9, vertical_menu_with_scroll,smooth_scroll,overlapping_content,wpb-js-composer js-comp-ver-4.12,vc_responsive
 

On Your Mark

The Mark | Sundance Bay*, Tempe, AZ

Sundance Bay* contracted Gould Evans to redevelop a property in Tempe, Arizona, near ASU’s main campus, into an authentic, affordable, design-conscious housing development for students. From the project onset, Canary was an integral part of the team, seamlessly designing alongside the project architects to develop an on-trend identity.

On Your Mark

The Mark | Sundance Bay*, Tempe, AZ

Sundance Bay* contracted Gould Evans to redevelop a property in Tempe, Arizona, near ASU’s main campus, into an authentic, affordable, design-conscious housing development for students. From the project onset, Canary was an integral part of the team, seamlessly designing alongside the project architects to develop an on-trend identity.

The identity goal was to create a new sense of place for young adults. The initial naming ideation began after an in-depth look into the surrounding competition and student demographic. The chosen concept, The Mark, emphasizes an environment that celebrates the individual within the larger community. The Mark is meant to be a canvas for student tenants to make their own impression; to turn this place into their home.

The identity goal was to create a new sense of place for young adults. The initial naming ideation began after an in-depth look into the surrounding competition and student demographic. The chosen concept, The Mark, emphasizes an environment that celebrates the individual within the larger community. The Mark is meant to be a canvas for student tenants to make their own impression; to turn this place into their home.

Canary Studio The Mark 03

SCOPE OF SERVICES

Canary Studio Icons Egg 02

Strategy + Positioning

• Naming Ideation

Canary Studio Icons Feather 02

Branding + Graphics

• Visual Identity
• Brand Standards

Canary Studio Nest Icon 3

Interior Environments

• Interior Renovation
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification

Canary Studio Icons Tracks 02

Environmental Graphics

• Environmental Graphics
• Signage + Wayfinding

SCOPE OF SERVICES

Canary Studio Icons Egg 02

Strategy + Positioning

• Naming Ideation

Canary Studio Icons Feather 02

Branding + Graphics

• Visual Identity
• Brand Standards

Canary Studio Nest Icon 3

Interior Environments

• Interior Renovation
• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
• Unit, Amenity, Leasing Office + Club House Interior Design

Canary Studio Icons Tracks 02

Environmental Graphics

• Environmental Graphics
• Signage + Wayfinding
Canary Studio The Mark 06

Further enhancing the brand identity, the interiors were also developed to allow tenants to personalize their apartment. Canary created two finish palettes for distinct looks, with additional customizable amenities such as accent paint colors, designer selected furniture kits, and artwork packages as available upgrades. Interior design and furnishing selection also extended to the model units, leasing office, and club house (game room, communal study lounge, BBQ grill) which underwent significant re-design efforts to align with new identity. From naming to signage, paint schemes to interior renovations, Canary played an important role in creating this new sense of place.

Further enhancing the brand identity, the interiors were also developed to allow tenants to personalize their apartment. Canary created two finish palettes for distinct looks, with additional customizable amenities such as accent paint colors, designer selected furniture kits, and artwork packages as available upgrades. Interior design and furnishing selection also extended to the model units, leasing office, and club house (game room, communal study lounge, BBQ grill) which underwent significant re-design efforts to align with new identity. From naming to signage, paint schemes to interior renovations, Canary played an important role in creating this new sense of place.

Canary Studio The Mark 08

*formerly Sundance Capital Group

*formerly Sundance Capital Group