The Hardware Store

Office Renovation | Point B, Phoenix, AZ

The historic Knights of Pythias building and local hardware store, 829 N. 1st Avenue, was built in 1928 and placed on the historic registry in 1985. Well-versed in historic renovations, Gould Evans + Canary endeavored on this adaptive reuse project to transform a historic building into a functional office space for lease.

The Hardware Store

Office Renovation | Point B, Phoenix, AZ

The historic Knights of Pythias building and local hardware store, 829 N. 1st Avenue, was built in 1928 and placed on the historic registry in 1985. Well-versed in historic renovations, Gould Evans + Canary endeavored on this adaptive reuse project to transform a historic building into a functional office space for lease.

Tasked with naming, identity, strategy and marketing collateral, Canary created an identity called ‘The Hardware Store’ to honor the building and campus’ rich history as a central part of the city. The logo was inspired by the neon signage that once hung from the storefront of the building. The mark of the lightbulb and the iconic nature of the “h” have been integrated to cohesively tie the campus together to speak to the hardware store personality and idea generation to highlight collaboration within the office spaces.

.

Tasked with naming, identity, strategy and marketing collateral, Canary created an identity called ‘The Hardware Store’ to honor the building and campus’ rich history as a central part of the city. The logo was inspired by the neon signage that once hung from the storefront of the building. The mark of the lightbulb and the iconic nature of the “h” have been integrated to cohesively tie the campus together to speak to the hardware store personality and idea generation to highlight collaboration within the office spaces.

SCOPE OF SERVICES

Canary Studio Icons Egg 02

Strategy + Positioning

• Naming Ideation

Canary Studio Icons Feather 02

Branding + Graphics

• Visual Identity
• Print Marketing Collateral

Canary Studio Nest Icon 3

Interior Environments

• Interior Design + Finish Selection

Canary Studio Icons Tracks 02

Environmental Graphics

• Building Signage Including Monument, Wayfinding + Environmental Graphics

Canary Studio Icons Birdhouse 01

Architectural Services (Gould Evans)

SCOPE OF SERVICES

Canary Studio Icons Egg 02

Strategy + Positioning

• Naming Ideation

Canary Studio Icons Feather 02

Branding + Graphics

• Visual Identity
• Print Marketing Collateral

Canary Studio Nest Icon 3

Interior Environments

• Interior Design + Finish Selection

Canary Studio Icons Tracks 02

Environmental Graphics

• Building Signage Including Monument, Wayfinding + Environmental Graphics

Canary Studio Icons Birdhouse 01

Architectural Services (Gould Evans)