Across the Tracks - Canary Studio
The rebirth of the Phoenix Warehouse District is drawing an eclectic mix of creative organizations, populating the community with a new, refreshed energy.
Canary Studio, Graphic Design, Web Design, Branding, PHXWD, Total Brand Experience, Design, Community Engagement
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Across the Tracks

Phoenix Warehouse District | Phoenix, AZ

In 2015, eager to become more involved in the redeveloping urban fabric of downtown Phoenix, Gould Evans + Canary moved from mid-town Phoenix into the downtown Phoenix historic area known as the Warehouse District. The rebirth of the neighborhood is drawing an eclectic mix of creative organizations, populating the community with a new and refreshed energy.

Across the Tracks

Phoenix Warehouse District | Phoenix, AZ

In 2015, eager to become more involved in the redeveloping urban fabric of downtown Phoenix, Gould Evans + Canary moved from mid-town Phoenix into the downtown Phoenix historic area known as the Warehouse District. The rebirth of the neighborhood is drawing an eclectic mix of creative organizations, populating the community with a new and refreshed energy.

Phoenix Warehouse District Collateral Design
Phoenix Warehouse District Collateral Design

Working in partnership with a local advertising agency that had already completed the Warehouse District logo, Canary was tasked with rebranding the Warehouse District website and collateral materials that honor the history of the district while embracing the creativity of the new community.

Working in partnership with a local advertising agency that had already completed the Warehouse District logo, Canary was tasked with rebranding the Warehouse District website and collateral materials that honor the history of the district while embracing the creativity of the new community.

Phoenix Warehouse District Web Design

Canary first identified specific messaging for various user groups, developed a collateral and asset management system, including internal and external business templates, brochures and additional marketing materials such as tote bag, t-shirt, and walking map of the District. The results effectively communicate the historic importance of the Warehouse District and attract a variety of user groups to the area, helping to restore this neighborhood as an economic core of downtown.

Canary first identified specific messaging for various user groups, developed a collateral and asset management system, including internal and external business templates, brochures and additional marketing materials such as tote bag, t-shirt, and walking map of the District. The results effectively communicate the historic importance of the Warehouse District and attract a variety of user groups to the area, helping to restore this neighborhood as an economic core of downtown.

SCOPE OF SERVICES

Canary Studio Icons Feather 02

Branding + Graphics

• Committee Collateral
• Business System
• Digital Presentation Templates
• Internal/External Communication
• Custom Illustrated Map + Icon Sets
• Social Media
• Website Design

SCOPE OF SERVICES

Canary Studio Icons Feather 02

Branding + Graphics

• Committee Collateral
• Business System
• Digital Presentation Templates
• Internal/External Communication
• Custom Illustrated Map + Icon Sets
• Social Media
• Website Design
Canary Studio Phoenix Warehouse District 04