NoRi | Sundance Bay*, Kansas City, MO
After completing multiple projects with Sundance Bay*, Canary developed a strong understanding of their mission as a company. NoRi in Kansas City, Missouri was originally an older apartment complex that called for an up-to-date refresh to relay the location and exciting upgrades of the building.
Branding Upstream
NoRi | Sundance Bay*, Kansas City, MO
After completing multiple projects with Sundance Bay*, Canary developed a strong understanding of their mission as a company. NoRi in Kansas City, Missouri was originally an older apartment complex that called for an up-to-date refresh to relay the location and exciting upgrades of the building.
Previously called Oak Creek Apartments, the multi-family residential property needed an intriguing name, appealing to young professionals and young families to distinguish it from the many nature-related apartments within close proximity. After an examination of local history, target demographic values and overall design goals, Canary developed NoRi, short for North River. The name brings together an awareness of the property’s location with a modern abbreviation, giving it individuality and a fresh identity.
Previously called Oak Creek Apartments, the multi-family residential property needed an intriguing name, appealing to young professionals and young families to distinguish it from the many nature-related apartments within close proximity. After an examination of local history, target demographic values and overall design goals, Canary developed NoRi, short for North River. The name brings together an awareness of the property’s location with a modern abbreviation, giving it individuality and a fresh identity.
After naming ideation, Canary created the logo and visual language to convey the property’s newly renovated attitude. Blue and gray create a cool base with the added the warmth of orange used within the brand visuals. Sans serif and serif fonts serve as a balance between old and new with a nod to the longstanding neighborhood community and future residents. Canary also developed supporting brand elements such as abbreviated marks and arrows to be used throughout property collateral and signage. The final deliverable included brand standards that clearly illustrates proper use and implementation of the refreshed identity.
After naming ideation, Canary created the logo and visual language to convey the property’s newly renovated attitude. Blue and gray create a cool base with the added the warmth of orange used within the brand visuals. Sans serif and serif fonts serve as a balance between old and new with a nod to the longstanding neighborhood community and future residents. Canary also developed supporting brand elements such as abbreviated marks and arrows to be used throughout property collateral and signage. The final deliverable included brand standards that clearly illustrates proper use and implementation of the refreshed identity.
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Brand Standards
*formerly Sundance Capital Group
*formerly Sundance Capital Group