Crafted Living - Canary Studio
Canary was engaged by LivURBN Development to work on The Mason, a townhouse development in a flourishing neighborhood in uptown Phoenix.
Canary Studio, Interior Design, Interior Environments, Signage, Wayfinding, Graphic Design, Environmental Graphics, The Mason Townhomes, LivURBN Development
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Crafted Living

The Mason Townhomes | LivURBN Development, Phoenix, AZ

Canary was engaged by LivURBN Development to work on The Mason, a new townhouse development in the flourishing neighborhood of Bethany Home and 16th Street in uptown Phoenix. Taking cues from the architectural design developed by CCBG, Canary set out to establish a naming convention inspired by Frank Lloyd Wright. ‘The Mason’ – derived from the Old English term “to make” not only reflects the masonry work in the building design but also the artistry and craftsmanship of Frank Lloyd Wright.

Crafted Living

The Mason Townhomes | LivURBN Development, Phoenix, AZ

Canary was engaged by LivURBN Development to work on The Mason, a new townhouse development in the flourishing neighborhood of Bethany Home and 16th Street in uptown Phoenix. Taking cues from the architectural design developed by CCBG, Canary set out to establish a naming convention inspired by Frank Lloyd Wright. ‘The Mason’ – derived from the Old English term “to make” not only reflects the masonry work in the building design but also the artistry and craftsmanship of Frank Lloyd Wright.

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Upon naming selection, Canary proceeded to develop visual identity options fitting of the building design and neighboring context. After the final logo was selected and brand standards were built-out, website design, construction signage and marketing collateral were also completed to present a comprehensive look and feel for each phase of the project.

Upon naming selection, Canary proceeded to develop visual identity options fitting of the building design and neighboring context. After the final logo was selected and brand standards were built-out, website design, construction signage and marketing collateral were also completed to present a comprehensive look and feel for each phase of the project.

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Canary also selected interior finishes and lighting for the units and amenity spaces. The resulting finishes allow potential buyers to select from three interior palettes – Prairie, Desert or Urban, alluding to the architectural styles of Frank Lloyd Wright. The continuous brand design from naming to logo and interiors, results in a total brand experience from street aesthetic to inside the home.

Canary also selected interior finishes and lighting for the units and amenity spaces. The resulting finishes allow potential buyers to select from three interior palettes – Prairie, Desert or Urban, alluding to the architectural styles of Frank Lloyd Wright. The continuous brand design from naming to logo and interiors, results in a total brand experience from street aesthetic to inside the home.

SCOPE OF SERVICES

Canary Studio Icons Egg 02

Strategy + Positioning

• Naming Ideation

Canary Studio Icons Feather 02

Branding + Graphics

• Visual Identity
• Brand Standards
• Corporate Identity Suite
• Print Collateral
• Website Design

Canary Studio Icons Tracks 02

Environmental Graphics

• Construction + Sales Office Signage

Canary Studio Nest Icon 3

Interior Environments

• Furniture, Fixtures + Equipment (FF+E) Selection + Specification

SCOPE OF SERVICES

Canary Studio Icons Egg 02

Strategy + Positioning

• Naming Ideation

Canary Studio Icons Feather 02

Branding + Graphics

• Visual Identity
• Brand Standards
• Corporate Identity Suite
• Print Collateral
• Website Design

Canary Studio Icons Tracks 02

Environmental Graphics

• Construction + Sales Office Signage

Canary Studio Nest Icon 3

Interior Environments

• Furniture, Fixtures + Equipment (FF+E) Selection + Specification
Canary Studio The Mason LG 02