Brand to Building
Contour Condominiums | LivURBN Development, Phoenix, AZ
Contour Condominiums by LivURBN Development exemplifies Canary’s collaborative process. Concurrently with the architectural design process led by Gould Evans, Canary created the branding and collateral material resulting in a total brand experience —from name to building.
Brand to Building
Contour Condominiums | LivURBN Development, Phoenix, AZ
Contour Condominiums by LivURBN Development exemplifies Canary’s collaborative process. Concurrently with the architectural design process led by Gould Evans, Canary created the branding and collateral material resulting in a total brand experience —from name to building.
Because this project was essential to the economic growth of the community, Canary initially conducted market research and established target audiences to drive the development of key messaging, visual identity and brand expression within this Phoenix neighborhood. With the fast-paced growth and development of the local neighborhood along Campbell Ave, Canary ensured that the brand, language and visual tone of each marketing touchpoint accurately reflected the history and energy of the neighborhood, focusing on the individual home and the collective community.
Because this project was essential to the economic growth of the community, Canary initially conducted market research and established target audiences to drive the development of key messaging, visual identity and brand expression within this Phoenix neighborhood. With the fast-paced growth and development of the local neighborhood along Campbell Ave, Canary ensured that the brand, language and visual tone of each marketing touchpoint accurately reflected the history and energy of the neighborhood, focusing on the individual home and the collective community.
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Corporate Identity Suite
• Website Design
• Print Collateral
• Custom Illustrated Neighborhood Map
Interior Environments
• Sales Office Interiors, Furnishings + Decor
• Interior Design + Finish Selection
Environmental Graphics
• Construction + Sales Office Signage
• Building Signage Including Monument, Wayfinding + Environmental Graphics (In Development)
SCOPE OF SERVICES
Strategy + Positioning
• Naming Ideation
Branding + Graphics
• Visual Identity
• Corporate Identity Suite
• Website Design
• Print Collateral
• Custom Illustrated Neighborhood Map
Interior Environments
• Sales Office Interiors, Furnishings + Decor
• Interior Design + Finish Selection
Environmental Graphics
• Construction + Sales Office Signage
• Building Signage Including Monument, Wayfinding + Environmental Graphics (In Development)
In addition to the logo, signage, marketing materials and web design, Canary was selected for interior design services to build upon the total brand experience. Understanding the location of the new building with limited mountain views, the interior design and finishes are an important aspect of the design in order to appeal to potential modern buyers. Three neutral schemes, each with their own unexpected moments, were developed in response to market demand research. Having recently completed the sales office experience, Canary is now working seamlessly with Gould Evans to integrate brand touchpoints and signage within the building.
In addition to the logo, signage, marketing materials and web design, Canary was selected for interior design services to build upon the total brand experience. Understanding the location of the new building with limited mountain views, the interior design and finishes are an important aspect of the design in order to appeal to potential modern buyers. Three neutral schemes, each with their own unexpected moments, were developed in response to market demand research. Having recently completed the sales office experience, Canary is now working seamlessly with Gould Evans to integrate brand touchpoints and signage within the building.
