Redefining Leadership - Canary Studio
The Arizona chapter of the American Institute of Architects (AIA) enlisted Canary to develop a brand identity for their 2013 Women's Leadership Summit.
Women's Leadership Summit
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Redefining Leadership

2013 Women’s Leadership Summit | American Institute of Architects, Phoenix, AZ

The Arizona chapter of the American Institute of Architects (AIA) needed to develop a brand identity for their 2013 Women’s Leadership Summit, a 3-day biannual conference held in Phoenix. Canary combined several brand ideas into one unique vision, encompassing the national AIA brand, the local Arizona chapter brand as well as the AIA Women’s Leadership Committee brand.

Redefining Leadership

2013 Women’s Leadership Summit | American Institute of Architects, Phoenix, AZ

The Arizona chapter of the American Institute of Architects (AIA) needed to develop a brand identity for their 2013 Women’s Leadership Summit, a 3-day biannual conference held in Phoenix. Canary combined several brand ideas into one unique vision, encompassing the national AIA brand, the local Arizona chapter brand as well as the AIA Women’s Leadership Committee brand.

Canary Studio AIA 2013 01
Canary Studio AIA 2013 02

Through a collaborative and iterative process as well as event planning meetings, Canary developed an in-depth understanding of the committee’s vision. After establishing the event identity, we applied the brand to conference collateral such as tote bags, water bottles and notebooks. A booklet was designed to function as the attendee nametag and expanded to include an agenda, speaker bios, and foldout map of the local Phoenix area. The brand materials designed by Canary have been utilized for additional conferences across the country by the national AIA.

Through a collaborative and iterative process as well as event planning meetings, Canary developed an in-depth understanding of the committee’s vision. After establishing the event identity, we applied the brand to conference collateral such as tote bags, water bottles and notebooks. A booklet was designed to function as the attendee nametag and expanded to include an agenda, speaker bios, and foldout map of the local Phoenix area. The brand materials designed by Canary have been utilized for additional conferences across the country by the national AIA.

Canary Studio AIA 2013 LG 01

SCOPE OF SERVICES

SCOPE OF SERVICES

Canary Studio Icons Feather 02

Branding + Graphics

• Conference Identity
• Print Collateral
• Digital Graphics + Presentations
• Promotional Takeaways

Canary Studio Icons Feather 02

Branding + Graphics

• Conference Identity
• Print Collateral
• Digital Graphics + Presentations
• Promotional Takeaways